Solid waste generation, including waste tyres, has become a global challenge in many developed and developing countries. South Africa is seen as a growing and emerging country that is also contributing to the accumulation of waste tyres. This led to the government pronouncing its intentions to ban the landfilling of all waste tyre assortments throughout the country as they pose serious health and environmental risks. The Recycling and Economic Development Initiative of South Africa (REDISA) implemented its Integrated Industry Waste Tyre Management Plan (IIWTMP) in 2015 with the aim of redirecting waste tyres away from landfill sites and create green jobs from the recycling thereof. However, from initiation the Plan drew criticism from various organisations plus its improper corporate governance, unwillingness to adhere to National Environmental Management (NEM) Amendment Law Bill, deviations from the original Plan, and as well as operational and performance non compliances were some of the reasons cited for the liquidation. This paper, a desktop literature study focuses on the successes and failure of the REDISA Plan.